Maverick PR’s Sharon Smith holds an accreditation in public relations from the Public Relations Society of America (PRSA).
According to the PRSA Web site, Accreditation in Public Relations (APR) is a mark of distinction earned by public relations professionals who demonstrate their commitment to the profession and devotion to ethical practice within the business. Those selected also must have a broad knowledge of their field, showing proof of strong strategic and professional judgment skills developed during their professional lifetime.
After completing a 10-week study course, candidates prepare a Readiness Review, a presentation of past work consisting of questions and answers used by a panel of three accredited professionals charged with determining if each candidate should earn accreditation. If approved, candidates then complete a nearly four-hour written examination which covers areas such as ethics and law, business literacy, research, planning implementing and evaluating campaigns, management skills and issues and crisis communication management.
Of more than a million communications professionals nationwide, Sharon joins an elite group of approximately 4,200 professionals who have earned APR accreditation in the United States. For more information, visit prsa.org.